Uma análise sobre o discurso da revista Veja em relação às manifestações de junho de 2013

Abstract

Veja is one of the most sold magazines of Abril editorial group - currently, it is the most sold one - furthermore, this magazine presents a discursive position which is close to rich people of Brazil. In this dissertation, we analyzed the covers of this magazine that were published between June 19, 2013 and June 26, 2013, their editorials and two articles in order to understand the apparent change occurred in Veja. The editions used as the corpus of this research have, on their covers, the protests which happened in the whole country of June of last year. The initial reason of these protests was a claim against the rise of bus tickets, but it was an opportunity to claim also against wider themes like: slave off corruption, investment in the World Cup 2014, homophobia, and other causes that a big part of Brazilian people have been condemning. So, in this research we follow the theoretical background from discursive analysis of pecheuxtiana affiliation, and we aim to analyze the syntactical constructions of the headlines, the choice of images, the disposition and the side of the letters, the photos and the chosen colors in order to answer the following questions: What conditions of production cross over the build of these covers? What factors unleash the discursive change of the covers of the two editions? How can we realize this turn in terms of linguistic materiality? The magazine, through the cover of the edition published in June 19, 2013, clearly demonstrates itself in opposition to the protests. In the end, we sought to understand if these manifestos that happened in June of 2013 constituted themselves as discursive events or enunciative events.