Os fatores elementos que influenciam na veiculação ou não-veiculação de notícias sobre projetos sociais nos telejornais das emissoras abertas de televisão: um estudo de caso do Jornal do Almoço de pelotas (RS)

Abstract

This dissertation conceptualizes the social projects, besides bringing up oriented by the authors some characteristics that must be observed to its creation and maintenance. It highlights yet the importance of the relationship between the Social Projects and means of communication especially the television news besides emphasizing the problems that the inexistence of this relationship may result in. It also approaches the liquid modernity, since the impact of this modernity changes directly the behavior of the citizens, in values and relations, which also interferes in the way as people are portrayed by the media, especially the ones with lower purchasing power. The work also focuses on the role of the media among the society, taking in consideration, especially, the degree of commitment of the means of communications with the social projects. In this sense, it is important to highlight that the interest of these vehicles is, most of the times, display a programming that worries with the mercantile-capitalist and ideological questions of interest, which can lead to a certain media exclusion of the social projects. On the other hand, the dissertation questions some conceptions that up until this point are usually evidenced as truth or common sense, but that in a deeper analysis may be rethought. Among them, the statement that the media is the only responsible for the non-publication or invisibility of the social projects during the TV news programming. The thesis has as a research purpose the Jornal do Almoço de Pelotas (RS). To analyze it, the JA‟s first week of April 2013 will be recorded. The analyses will take into consideration especially - five categories: lead and objectivity, sensationalism; showrnalism and spectacularization; and the use of the images to sensationalize the news. As to methods and techniques, this dissertation uses the Critical Social Science as main groundwork. In addition, it is used the concepts and applications of the Content Analyses as well, through a qualitative research