RELAÇÕES DIALÓGICAS NO JORNALISMO IMPRESSO: O EPISÓDIO ARACRUZ SOB A PERSPECTIVA DE ZERO HORA

Abstract

This work analyses news published by Zero Hora (RS) newspaper regarding the coverage of an event of great repercussion in "gaucho" media that we call for research shake "Episódio Aracruz" [Aracruz Episode]. The analysis is based on theoretical grounds developed by the Bakhtin Circle and establishes an interlocution with an ergological viewpoint. The main purpose is the exam of discursive strategies chosen for producing news about the said episode from the enunciative scene created by the newspaper by focusing on the ways dialogical relationships are established in order to retrieve characteristics and sense effects of printed newspapers. We analyze news about Aracruz Episode published in March 10 and 12, 2006 issues, taking the cover as the main object, supplemented by a brief exam of pages 4 and 5 of each issue. For methodological reasons, the analysis is organized in two interdependent groups. The first presents a reflection about verbal resources selected for constructing the news. The second one examines visual resources used therein (such as color, space and graphic elements). As regards the covers, we considered analytically two groups of verbal resources, namely (a) names used for leads regarding Aracruz Episode and (b) verbal elements used in other leads. Our reflections show the presence of evaluative, ideological positionings that project themselves in verbal-visual resources as a whole, for news are a construction, a specialized version, of events. In this discursive process, there are cues pointing to discursive strategies chosen for presenting in the public space news regarding Aracruz Episode which allow us to perceive, among Zero Hora's axiological positions, resonances of a conflict between the newspaper and leftist social movements. In the well elaborated dialogical relationships identified, we also perceive Zero Hora's strategy of including protests demonstrations under the theme of agrarian reform, something common in the journalistic sphere, which do not engage in deepening debates but only in bringing to the front of the public scene impactprovoking themes supposedly interesting to the audience, an specificity requiring a critical attitude by the audience for an adequate understanding of the sense relationships circulating in printed newspapers pages